USA: Bogus blogs-Adweek
15-05-08
[FACT comments: The entire campaign by corporate interests against copying and piracy is based solely on protecting their profits. Now we see how low they will stoop to deceive the public.]
The True Story of a Bogus Blog
Adweek: May 5, 2008
http://www.adweek.com/aw/content_display/news/agency/e3i26f1bfd408799a20a6278840774a1176?pn=1
The “International AntiCounterfeiting Campaign” (IACC) sought to discourage people from buying knockoff handbags. As part of the campaign, Coach persuaded Hunter College in New York to offer a public relations class which invented a fictional student named “Heidi Cee.” They created blog postings, a YouTube video and MySpace pages in which Heidi Cee complained that she had been ripped off when she bought a fake Coach handbag. The campaign also claimed that counterfeit products are linked to criminal activity, child labor and terrorism…”If there was anybody who could have stopped it, it would have been Coach.”



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